The Rocket Ship

Commit to full blastoff for your brand. Work with me as your strategy partner and designer for 4 months to develop clear and compelling brand messaging, visual identity, elevated marketing materials and marketing strategy to take your venture to the next level. This process is tailored to you and your team following the basic process below.

Brainstorming Workshop

Workshop - 2 hours on Zoom           

• We will workshop the “why, how and what” of your work. Your “why” is the central message around which the rest of your brand revolves.

• Identify your “BHAG” – big, hairy, audacious goal.

• Identify audiences for your work and how you connect with them.

• Develop a short list of comparable/competitive organizations and inspirations within and beyond your “ecosystem.”

Messaging & Positioning Insights

• Equipped with these rich inputs, we will reflect and refine your vision (your “why”), your values, positioning, and ways of being.

• This includes a review of your venture’s existing collateral.

• Comparative analysis of other organizations to discover what we can learn and how we can differentiate from them.

• This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

Logo & Visual Design Creation or Refresh

• Visual identity design concepts - up to 3 distinct directions

• Feedback on preferred visual identity direction

• Digital art & brand style guide

• Digital art suitable for print and digital media, branded templates

• Single-page brand style guide with colors, typefaces & identity application guidelines for use by anyone who works with your brand, from team members to collaborators and outside vendors.

Marketing Strategy

• Develop a marketing recommendations document tailored to your venture.

•  This document is a tailored approach to marketing your services as well as a plan for actionable steps for effectively telling your story on social media, building long-term relationships with warm leads, and developing collateral that compellingly communicates what differentiates you.

• This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

Core Marketing Materials Featuring Your New Visual Identity

Alexandra Hammond Studio creates the materials and content recommended in step 3. Materials could include such combinations as:

• Pitch deck & single page prospectus

• Single page prospectus & proposal template

• Single page prospectus & social media content

• In-depth prospectus or report

• Website and social media content

• Marketing funnel and social media campaign

The right mix of materials will be determined through our discovery and strategy process in steps 1-3.

Cost: $13,500 - $15,000